helvetica

Helvetica was developed in 1957 by a man named Max Miedinger with Eduard Hoffman. It is a sans-serif font style and is used in many differeent things we see in our every day lives. In the documentary they say that Helvetica is a generally good font for everything and is clear to read. The letters have a smoothness to them and has the perfect amount of push and pull. Some examples of places we see helvetica are FedEx,Toyota, Jeep, Burgerking, post-it and the northface.