rory sutherland

1.All convicted child molesters have to drive a porsche pm

2.all value is subjective

3.smiley face is more powerful than a fine and a number

4.fundamenta; opportunities to change behaviour

5 cats iron was percieved to be better than diamonds or gold because it had symbolic value, badge value that your family made a sacrifice in the past

6.what advertisers create is intangible value/subjective value

6.intangible value will be a substitute for a creation of things in a future where you want less material things
for example instead of using 6 billion dollars on eaurostar have actors and supermodels handing out wine and champagne to make the journey more enjoyable

7.education doesnt work by teaching you things it works by giving you the impression that you had a good education- a matter of perception

unwarranted self confidence makes you very very successful later in life

8. potatoes- no one liked it at first but then he called it the royal vegetable and had guards guard it.
whats worth guarding is worth stealing-change of perception

9.ataturk- made it compulsory for prostitutes to wear the veil

10.all value is relative

11. all value is percieved value